Monday, 12 April 2010

Three Strikes...

OK, so sportswear and I have a pretty on again / off again relationship. My Alejandro Ingelmo shiny high tops; YES. Rude boys on the tube with their not even ironic Nike Classics; NO. You see there's a line between edgy street style references with a laid-back cool and the kind of looks that invariably come with tinny phone music and the smell of a McNasty Meal. As much as it shocked even me, Adidas have struck a pretty smokin' balance with their latest ad campaign and, whilst the obligatory face shots of Beckham and Snoop are a little contrived, roping in Agyness Dean and some sexy frames involving the Jeremy Scott designs are giving the brand a bit more fashion bang for their buck. Luckily my big sis works for the company so if I fancy ditching my bow ties in favour of a bit of track-action I can mooch off her which, after an alluring image of summer-time cool, seems more likely now than before for sure. Check out the ad below...

3 comments:

MK said...

wenn die werbung kommt tanze ich quer durch den raum :D

Prad Savania said...

Love all the Adidas adverts! I've been obssesed with them ever since they used the madcon (beggin') song and katy perry looked hot in that advert also!

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